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Our Cruelty-Free Promise

Jennifer Katehos

Posted on February 11 2017

Gramercy Skincare is proud to be certified cruelty-free by the Leaping Bunny program.

In 1996, eight national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics ("CCIC") to work with companies to help make shopping for animal-friendly products easier and more trustworthy.  By that time, "cruelty-free" shopping had become popular, but it was also confusing, sometimes misleading, and ultimately frustrating.  Companies had begun designing their own bunny logos, abiding by their own definition of "cruelty-free" or "animal friendly" without the participation of animal protection groups.

Thus, the CCIC, partnered with with animal protection groups in Canada and Europe, promotes a single comprehensive standard (that is, the Leaping Bunny Corporate Standard of Compassion for Animals, or the "Standard") and an internationally-recognized Leaping Bunny Logo.   The Standard requires that no new animal testing is used in any phase of product development by an approved company, its laboratories, or ingredient suppliers after a  fixed cut-off date.   While many ingredients have been tested on animals in the past, the Standard is designed to prevent future animal testing and eventually drive animal testing out of the industry completely.  All Leaping Bunny companies must be open to independent audits, and commitments are renewed on an annual basis.  (Read the full Standard here.)  Because of this rigid Standard, the CCIC's Leaping Bunny-approved products is the only list and logo that consumers can truly trust.

If a product says "Cruelty-Free" or has a bunny on it, that does not necessarily mean it has not been tested on animals.  Designation as "cruelty-free" or "not tested on animals," or even the image of a bunny on a label, may only refer to the finished product, when in fact, most animal testing occurs at the ingredient level.  Furthermore, while a company may claim, "We do not test on animals," it could still contract other companies to do the testing.

Neither the U.S. Food and Drug Administration ("FDA") nor the U.S. Consumer Product Safety Commission require animal testing for cosmetics or household products.  While it is true that virtually every ingredient, even water, has been tested on animals in the past, we can help prevent future animal testing.  There are sufficient existing safety data as well as many reliable alternatives to using animals available, including cell and tissue cultures and sophisticated computer and mathematical models, to make animal testing for these products obsolete.  Companies can also formulate products using ingredients already determined to be safe.  Cruelty-free companies can use a combination of methods to ensure safety, such as employing in vitro tests and/or conducting clinical studies on humans.

The Leaping Bunny program makes it easier than ever to find products that really are cruelty-free.  Search for approved brands online, use their pocket-sized Compassionate Shopping Guide as a resource, or download the free Leaping Bunny Cruelty-Free app.